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Celebrating 60 Years Together

From simple beginnings in New York to today’s iconic flavors, the Häagen-Dazs® brand is celebrating its 60th birthday by thanking fans for their support over an incredible sixty years. Summer-long celebrations include special edition packaging on some classic flavors available at retail, featuring a Snapchat AR experience which links to an Instant Win + Sweepstakes site, as well as the limited release of Birthday Cake ice cream served exclusively at Häagen-Dazs® Shops.

Original Flavors, New Packaging

The Häagen-Dazs® brand is dressing up its most iconic flavors in special edition 60th Birthday packaging. Each carton features a Snapcode that consumers can scan using the Snapchat app to enter a virtual, life-sized ice cream container, bringing an interactive and engaging ice cream experience to life. Consumers can then click a link that will take them to an entry form for a chance to win daily birthday prizes including wireless headphones, smart watches, subscriptions to streaming services, gift cards, grocery delivery, free ice cream and more. Look for special edition packaging of Vanilla, Coffee, Chocolate, Strawberry (14 oz.) and Vanilla Milk Chocolate Almond Bars (3 ct.) available at retailers nationwide now for a limited time.

Shops Exclusive Birthday Cake Ice Cream

Starting June 1, guests can join in the celebration with the Häagen-Dazs® Shops exclusive Birthday Cake ice cream available in a cup, cone, take home pint or premium Birthday Cake Dazzler® Sundae. The brand-new, limited edition flavor combines vanilla cake batter ice cream, classic yellow cake pieces with a chocolaty brownie batter frosting swirl and rainbow birthday sprinkles and can be enjoyed at all Häagen-Dazs® Shops locations. For more information on where to enjoy ice cream from your local Häagen-Dazs® Shop, visit Online ordering, takeout and delivery options are available at many Häagen-Dazs® Shop locations as indicated on the Shops locator page.

NO PURCHASE NECESSARY. Open to legal residents of the 50 United States and the District of Columbia, who are the age of majority or older in the applicable state of residence. Void where prohibited. The Promotion Period starts 6/1/20 and ends on 9/15/20. Grand Prize will be selected by random drawing on or about October 21, 2020. Odds of winning the Grand Prize depends on the number of eligible entries received during the Promotion Period, and the odds of winning an Instant Win prize depends on the time and day entrant submits his/her entry. Instant Win and Grand Prize winners will be notified by email and failure to respond to any Instant Win or Grand Prize notification within 48 hours will result in the forfeiture of such prize. ARV of all prizes in the Promotion is approximately $50,965.00. Subject to Official Rules at Sponsor: Dreyer’s Grand Ice Cream, Inc., 5929 College Ave., Oakland, CA 94618.