When Mattus set his sights on Strawberry, he knew that only the best varietal would do. It took him six years to find the perfect sweet red berries for his ice cream. He launched the flavor in 1966, and over 50 years later, our dedication to using the finest berries has made our Strawberry ice cream a fan favorite.
Reuben’s daughter Doris opens the first Häagen-Dazs® shop in Brooklyn Heights, NY, introducing Brooklynites to his delicious, velvety ice cream in every hand-pulled scoop. The shop on Montague Street remains today.
Forever seeking inspiration, Häagen-Dazs® discovered Dulce de Leche in South America. We set out to recreate the regional favorite as ice cream, but finding balance between texture and flavor proved challenging. In the spirit of innovation, Häagen-Dazs® developed its own thicker, richer caramel that holds up to the ice cream and still transports you to another place.