60 years ago, two Polish immigrants from the Bronx decided to create a new luxury in ice cream. They invented a recipe, dreamed up a name and made it happen.
Today, we still stand for that kind of creativity and imagination and continue to transform the finest ingredients into the most luxurious ice cream to be enjoyed by all. Take a look at our journey.
Reuben’s daughter Doris opens the first Häagen-Dazs® shop in Brooklyn Heights, NY, introducing Brooklynites to his delicious, velvety ice cream in every hand-pulled scoop.
The shop on Montague Street remains today.
Häagen-Dazs® uses only the best ingredients the world has to offer.
So we knew we had to act when the bees that pollinate one-third of the foods we eat, including many of the ingredients we use every day, started to struggle. To date, we’ve donated more than $1,000,000 to keep them buzzing, and to keep our ice cream as sweet as it’s always been.
Inspired by the passion and creativity of our founders, we’re tapping into a new generation of tastemakers to share their vision with the world.
Because we believe luxury is defined by the many, not the few. And you can always find it right where you are. That’s Dazs.
Häagen-Dazs® launches the Butter Cookie Cone
Staying true to our history of innovation, Häagen-Dazs® reimagined what a traditional cone looks like. We took a rich butter cookie, made it into an indulgent cone, then wrapped it around four legendary Häagen-Dazs® ice cream flavors.
