Häagen-Dazs® City Sweets collection is a new, playfully indulgent line of flavors inspired by the decadent, iconic city street food desserts that you grab when you are out and about in a city. From beloved street vendor pretzels and crispy churros to waffles and New York’s classic black & white cookies, the new Häagen-Dazs® collection reimagines beloved on-the-go eats that will inspire you to indulge in the discovery of flavors and experiences.
To create the new collection, we took our famous flavors and reimagined classic ‘city sweets’ to offer a new spin on indulgence. A bite of City Sweets promises the same creamy textures and flavors that Häagen-Dazs® is known for, and packs it full of decadent inclusions. Whether you are scooping into crunchy, salty pretzel pieces, crispy churros with caramel, fluffy cake swirled with raspberry sauce or cookie chunks with delicate ripples of chocolate frosting, the new collection can be enjoyed by all as a way for people to experience a spin on street foods in different cities without leaving their homes.
Häagen-Dazs® is continuing its brand purpose to elevate the next generation of tastemakers and giving them opportunities to showcase their unique luxuries and have their voices heard. This year, we enlisted the talents of Brooklyn-based artist, Jade Purple Brown, to design the new City Sweets packaging. Jade worked with us last year as one of our #ThatsDazs tastemakers to help the brand refresh its identity. Additionally, Häagen-Dazs® will continue to uplift creative communities as part of its $1.5M commitment over three years.