Since 1960, our passion for crafting the perfect flavors and creamiest textures using only the finest ingredients is what has set the Häagen-Dazs® brand apart. Using no artificial colors or flavors, we have never wavered on the principles that made us who we are from the very beginning. With an ongoing commitment to quality and innovation, the Häagen-Dazs® brand continues to transform the finest ingredients into extraordinary ice cream experiences.
At Häagen-Dazs® Shops guests can indulge in irresistible creations made with our super-premium ice cream, sorbet and non-dairy flavors. We offer a full menu of frozen desserts including waffle cones, shakes, Dazzler® sundaes, cookie ice cream sandwiches, ice cream cakes and fruit smoothies or guests can create their own custom dessert from a selection of up to 30 flavors and toppings.
In our most recent Franchise Business Review survey, our own franchisees recognized Häagen-Dazs® for strength in Training & Support, Products & Services and Leadership & Core Values. An overwhelming amount of franchisees indicated that they enjoyed the organization, would do it again and would recommend Häagen-Dazs® Shops. As a result, Häagen-Dazs® was recognized by Franchise Business Review in the Top 40 Food & Beverage Franchises for franchisee satisfaction.
No, you do not need any prior restaurant experience to open a Häagen-Dazs® Shop. All we ask is that our franchisees share the passion that we have for the brand and the entrepreneurial drive to be an engage franchisee.
Our nine-day Häagen-Dazs® University course at our corporate training center in Minneapolis, MN will help you gain knowledge it takes to successfully operate your franchise. Not only will you learn the information needed to open your store, but you will also learn about the tools that Häagen-Dazs® franchises utilize for point of sale, inventory, sales reporting, and more.
The Initial Franchise Fee is $30,000 unless you qualify for our VetFran program, which offers a $7,500 discount or our experienced operator discount which offers a discount of $10,000. Our Royalty Fee is 4% of gross sales, our Local Marketing Contribution is 1% of gross sales and our General Marketing Contribution is currently $5,520 per year.
The average gross sales for a Häagen-Dazs® shop, as stated in Item 19 of our FDD, was; $566,104 in 2018, $571,792 in 2019 and $ $304,517 in 2020 (COVID). This data is reflective of historical top-line sales information, based on the performance of a subset of Häagen-Dazs® Shops during the these 3 calendar year periods. The subset of Shops used to compile this information consists of traditional Häagen-Dazs® Shops that commenced operations on or before January 1, 2018 and were still operating as of December 31, 2020. Please see page 50 of our Franchise Disclosure Document (Item 19 – Financial Performance Representations) for complete information.
We are always looking to open a Häagen-Dazs® Shop in new and emerging communities across the U.S. If you have a location in mind please feel free to share that with us. If you don’t have a location in mind, we’ll give you the tools so that you can engage in a due diligence process to evaluate its potential. We can also leverage our leasing relationships to help you find a location in an area you desire. A great site is really the best investment you can make in your business.