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Franchise Training and Support

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Shop Support

Our franchise development team will help you learn how to open a franchise and our regional operational field team will assist you with running the day-to-day operations of your store. We offer inventory and labor control assistance, product mix and food cost analysis, a customer concern hotline, and business planning support. Additionally, our national and regional meetings put you in touch with other owners from all over the country to facilitate growth and ongoing success.



We supply both national and local marketing support to all franchisees to ensure their store is top of mind for all potential customers. As a Häagen-Dazs® Shops franchisee you will receive customized national campaign promotional materials, local store marketing toolkits as well as access to our system-wide loyalty program. The Häagen-Dazs® in-house marketing team is part of your ongoing support system to help drive customer traffic and increased sales.

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Online Tools

We help streamline the operation of your shop with several easy to use online tools accessible via a private Häagen-Dazs® app. Designed specifically for our franchisees, the app provides access to online training modules, recipe guides, inventory management tracking, employee scheduling, as well as social networking to share news and keep up to date with other franchisees.

Häagen-Dazs® University

Häagen-Dazs® University is a 9-day course that will prepare you and your shop manager with the information and tools to be ready to open your new shop. This training will be held at our franchise headquarters in Minneapolis, MN.

Frequently Asked Questions