Franchise Training and Support
Shop Support
Our franchise development team will help you learn how to open a franchise and our regional operational field team will assist you with running the day-to-day operations of your store. We offer inventory and labor control assistance, product mix and food cost analysis, a customer concern hotline, and business planning support. Additionally, our national and regional meetings put you in touch with other owners from all over the country to facilitate growth and ongoing success.
Marketing
We supply both national and local marketing support to all franchisees to ensure their store is top of mind for all potential customers. As a Häagen-Dazs® Shops franchisee you will receive customized national campaign promotional materials, local store marketing toolkits as well as access to our system-wide loyalty program. The Häagen-Dazs® in-house marketing team is part of your ongoing support system to help drive customer traffic and increased sales.
Online Tools
We help streamline the operation of your shop with several easy to use online tools accessible via a private Häagen-Dazs® app. Designed specifically for our franchisees, the app provides access to online training modules, recipe guides, inventory management tracking, employee scheduling, as well as social networking to share news and keep up to date with other franchisees.
Häagen-Dazs® University
Häagen-Dazs® University is a 9-day course that will prepare you and your shop manager with the information and tools to be ready to open your new shop. This training will be held at our franchise headquarters in Minneapolis, MN.
Frequently Asked Questions
No, you do not need any prior restaurant experience to open a Häagen-Dazs® Shop. All we ask is that our franchisees share the passion that we have for the brand and the entrepreneurial drive to be an engaged franchisee.
Our nine-day Häagen-Dazs® University course at our corporate training center in Minneapolis, MN will help you gain the knowledge it takes to successfully operate your franchise. Not only will you learn the information needed to open your store, but you will also learn about the tools that Häagen-Dazs® franchises utilize for point of sale, inventory, sales reporting, and more.
We will follow a step-by-step startup process and provide experienced staff members to answer all of your development process questions. We also provide support with store design and construction guidance using qualified vendors.
Upon opening your Häagen-Dazs® Ice Cream Shop, you’ll receive a full complement of our world class in-store point of purchase promotional materials that will ensure your business stands above the competition and helps create the best possible sales opportunities. Additionally, you will benefit from multiple national marketing campaigns annually. These campaigns typically revolve around new flavor introductions, seasonal holidays, innovative new creations, and of course our famous Free Cone Day. However, that’s not where it ends – as a Häagen-Dazs® franchisee you will receive ongoing marketing and operational support through a designated Franchise Business Manager (FBM). Your FBM is your corporate partner who will be able to help you generate and implement local marketing ideas specific for your trade area. They are also there to guide you in operating your business as efficiently as possible to help you maximize profitability potential and operate at a level that is consistent with the brand standards.