OWN A FRANCHISE

Training & Support

Shop support

Our franchise development team will help you learn how to open a franchise and our regional operational field team will assist you with running the day-to-day operations of your store.

We offer inventory and labor control assistance, product mix and food cost analysis, and business planning support. Additionally, our national and regional meetings put you in touch with other owners from all over the country to facilitate growth and ongoing success.

Shop support Our franchise development team will help you learn how to open a franchise and our regional operational field team will assist you with running the day-to-day operations of your store. We offer inventory and labor control assistance, product mix and food cost analysis, and business planning support. Additionally, our national and regional meetings put you in touch with other owners from all over the country to facilitate growth and ongoing success.

Shop support

Our franchise development team will help you learn how to open a franchise and our regional operational field team will assist you with running the day-to-day operations of your store.

We offer inventory and labor control assistance, product mix and food cost analysis, and business planning support. Additionally, our national and regional meetings put you in touch with other owners from all over the country to facilitate growth and ongoing success.

Shop support

Our franchise development team will help you learn how to open a franchise and our regional operational field team will assist you with running the day-to-day operations of your store.

We offer inventory and labor control assistance, product mix and food cost analysis, and business planning support. Additionally, our national and regional meetings put you in touch with other owners from all over the country to facilitate growth and ongoing success.

Marketing

We supply both national and local marketing support to all franchisees to ensure their store is top of mind for all potential customers.

As a Häagen-Dazs® Shops franchisee you will receive customized national campaign promotional materials, local store marketing toolkits as well as access to our system-wide loyalty program. The Häagen-Dazs® in-house marketing team is part of your ongoing support system to help drive customer traffic and increased sales.

Marketing We supply both national and local marketing support to all franchisees to ensure their store is top of mind for all potential customers. As a Häagen-Dazs® Shops franchisee you will receive customized national campaign promotional materials, local store marketing toolkits as well as access to our system-wide loyalty program. The Häagen-Dazs® in-house marketing team is part of your ongoing support system to help drive customer traffic and increased sales.

Marketing

We supply both national and local marketing support to all franchisees to ensure their store is top of mind for all potential customers.

As a Häagen-Dazs® Shops franchisee you will receive customized national campaign promotional materials, local store marketing toolkits as well as access to our system-wide loyalty program. The Häagen-Dazs® in-house marketing team is part of your ongoing support system to help drive customer traffic and increased sales.

Marketing

We supply both national and local marketing support to all franchisees to ensure their store is top of mind for all potential customers.

As a Häagen-Dazs® Shops franchisee you will receive customized national campaign promotional materials, local store marketing toolkits as well as access to our system-wide loyalty program. The Häagen-Dazs® in-house marketing team is part of your ongoing support system to help drive customer traffic and increased sales.

Online tools We help streamline the operation of your shop with several easy to use online tools accessible via a private Häagen-Dazs® app. Designed specifically for our franchisees, the app provides access to online training modules, recipe guides, inventory management tracking, employee scheduling, as well as social networking to share news and keep up to date with other franchisees.

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HÄagen-Dazs University

Training to help

At Häagen-Dazs we prove world-class training, whether through HDU, our app or in person visits from your Franchise Business Manager, we have you covered.

Frequently asked questions

What kind of training does Häagen-Dazs® Shops provide?

Our six-day Häagen-Dazs® University course at our corporate training center in Minneapolis, MN will help you gain the knowledge it takes to successfully operate your franchise. Not only will you learn the information needed to open your store, but you will also learn about the tools that Häagen-Dazs® franchises utilize for point of sale, inventory, sales reporting, and more.

What kind of training does Häagen-Dazs® Shops provide?

Our six-day Häagen-Dazs® University course at our corporate training center in Minneapolis, MN will help you gain the knowledge it takes to successfully operate your franchise. Not only will you learn the information needed to open your store, but you will also learn about the tools that Häagen-Dazs® franchises utilize for point of sale, inventory, sales reporting, and more.

What kind of training does Häagen-Dazs® Shops provide?

Our six-day Häagen-Dazs® University course at our corporate training center in Minneapolis, MN will help you gain the knowledge it takes to successfully operate your franchise. Not only will you learn the information needed to open your store, but you will also learn about the tools that Häagen-Dazs® franchises utilize for point of sale, inventory, sales reporting, and more.

What type of marketing and ongoing support will I receive once I open my Shop?

Upon opening your Häagen-Dazs® Ice Cream Shop, you’ll receive a full complement of our world class in-store point of purchase promotional materials that will ensure your business stands above the competition and helps create the best possible sales opportunities. Additionally, you will benefit from multiple national marketing campaigns annually. These campaigns typically revolve around new flavor introductions, seasonal holidays, and innovative new creations. However, that’s not where it ends — as a Häagen-Dazs® franchisee you will receive ongoing marketing and operational support through a designated Franchise Business Manager (FBM). Your FBM is your corporate partner who will be able to help you generate and implement local marketing ideas specific for your trade area. They are also there to guide you in operating your business as efficiently as possible to help you maximize profitability potential and operate at a level that is consistent with the brand standards.

What type of marketing and ongoing support will I receive once I open my Shop?

Upon opening your Häagen-Dazs® Ice Cream Shop, you’ll receive a full complement of our world class in-store point of purchase promotional materials that will ensure your business stands above the competition and helps create the best possible sales opportunities. Additionally, you will benefit from multiple national marketing campaigns annually. These campaigns typically revolve around new flavor introductions, seasonal holidays, and innovative new creations. However, that’s not where it ends — as a Häagen-Dazs® franchisee you will receive ongoing marketing and operational support through a designated Franchise Business Manager (FBM). Your FBM is your corporate partner who will be able to help you generate and implement local marketing ideas specific for your trade area. They are also there to guide you in operating your business as efficiently as possible to help you maximize profitability potential and operate at a level that is consistent with the brand standards.

What type of marketing and ongoing support will I receive once I open my Shop?

Upon opening your Häagen-Dazs® Ice Cream Shop, you’ll receive a full complement of our world class in-store point of purchase promotional materials that will ensure your business stands above the competition and helps create the best possible sales opportunities. Additionally, you will benefit from multiple national marketing campaigns annually. These campaigns typically revolve around new flavor introductions, seasonal holidays, and innovative new creations. However, that’s not where it ends — as a Häagen-Dazs® franchisee you will receive ongoing marketing and operational support through a designated Franchise Business Manager (FBM). Your FBM is your corporate partner who will be able to help you generate and implement local marketing ideas specific for your trade area. They are also there to guide you in operating your business as efficiently as possible to help you maximize profitability potential and operate at a level that is consistent with the brand standards.

Testimonials from franchisees

“I looked around at Ben & Jerry’s and a couple other franchises and none of them offered the full spectrum of what Häagen-Dazs offers. It’s a good feeling having people call you up and tell you there’s a line around the block in front of your store."

Alex Smith, Franchisee since 2007
Maryland

Testimonials from franchisees

People were just going crazy at our Grand Opening, having their pictures taken with cone man. We did more business than I could even imagine, I don’t even remember what the number was, and it doesn’t even matter, we had such a good time.”

Bob Brenman, Franchisee since 1979
Florida

Testimonials from franchisees

”It was a life-changing thing for us. It was a little store in Union Station and then April came and it changed our lives because it got busy and it never stopped.

Tom and John Hughes, Franchisees since 2003
Washington DC