Financial Information
*Ask about our experienced operator and veteran discount opportunities. Please indicate your Military Status on our Get Started form.
** Amount for full year; paid in monthly installments. Can be adjusted in proportion to changes in the U.S. Consumer Price Index under a formula stated in the Franchise Agreement.
Note: The amount of your initial investment will vary depending upon a number of factors, including square footage and configuration (e.g. in-line, kiosk, etc.). A detailed explanation of the information presented here is contained in the Häagen-Dazs® Franchising Disclosure Document (FDD). As part of your application, a credit report will be required.
Frequently Asked Questions
Our initial franchise fee is $30,000. The investment range detailed in our Franchise Disclosure Document (FDD) has a midpoint investment cost of about $378,643. However, the total initial investment varies based on a number of site-specific factors, like the degree of improvements necessary to ready the Shop premises for build out and the size of the Shop.
Franchisees must purchase their ice cream from an affiliate of Shoppe Company, which we estimate will account for approximately 20-25% percent of your total cost to operate your shop. Other major expenses will include rent and labor, as is typical of other retail business. As part of your independent analysis, we will encourage you to contact existing franchisees as well as other business owners in your area to gather information so you can independently derive a range of possible operating costs.
The average gross sales for a Häagen-Dazs shop, as stated in Item 19 of our FDD, was; $592,742 in 2022. This data is reflective of historical top-line sales information, based on the performance of a subset of Häagen-Dazs Shops during the 2022 calendar year. The subset of Shops used to compile this information consists of traditional Häagen-Dazs Shops that commenced operations on or before January 1, 2022 and were still operating as of December 31, 2022. Please see page 54 of our Franchise Disclosure Document (Item 19 – Financial Performance Representations) for complete information.
Other than the gross sales information stated above and contained within Item 19 of our FDD, we do not disclose this information to you. However, our goal is to facilitate your due diligence process so that you can independently develop an understanding of store level economics to determine whether or not this is the proper investment for you. We ultimately place the burden on you to project your own sales and bottom-line performance.